Recently when I was in my local Zellars I noticed the ELF (Eyes, Lips, Face) Look Books. I was surprised because they reminded me of an e-mail I had just recieved not too much earlier, the Bobbi Brown Beauty Rules palette.
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| From Bobbi Brown website |
Though I'm sure the quality differs they both seem to have a very similar look to both, as though they are school notebooks. The Bobbi Brown is $45 USD and has a combination of eyes, cheek and lip products. The E.L.F. on the otherhand has only one type of product per palette, however there are multiple palette types and shades available unlike the Bobbi Brown version.
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| Left: Eye Brights Edition, Right: Neutral Eye Edition |
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| Left: Lip Edition, Right: Smoky Eye Edition |
I didn't see them personally but E.L.F. also has Beauty Encyclopedias out which combine more types of lip or eye products together. All the E.L.F. palettes are $5.00 USD at Target, or at Zellars in Canada I found them for $9.99 CND.
So what do you think? Blatent copying? Or excellent bargain? Personally I like both the expensive Bobbi Brown one and the E.L.F. ones. The idea I think is cute!