Eye Primer - Overview

Eyeshadow primers have helped many a girl (and guy!) extend the life of their eyeshadow over the course of the day. When I use it it can prevent creasing for hours longer than without, some also are known in enhance the vividness of the colour. But which ones are smart buys to try? Which ones are worth a small fortune? I've compiled a price per 0.01oz guide in both Canadian dollars and American. Have a look, compare and I wish you the best of luck finding the perfect one for you! (My current favourite is Too Faced Shadow Insurance but it used to be Urban Decay's Primer Potion. What eye primer do you rely on?

***PLEASE NOTE!!!! I have collected all eye primers I knew of that I could easily calculate for this, I have NOT gone through and sorted the animal testing brands from the non-animal testing brands as I wanted this as an overall overview. I apologize for any inconvenience!

Canadian
1) Urban Decay Eyeshadow Primer Potion XL 0.55oz, $25.30 CND-$0.46
2) Lorac behind the Scenes Eye Primer 0.47oz, $26 CND- $0.55 (Sheer Ivory Beige)
3) Urban Decay Eyeshadow Primer Potion Original (clear), Sin (shimmery Champagne), Eden (matte nude) 0.34oz, $22 CND-$0.65
4) Too Faced Shadow Insurance 0.35 oz, $24 CND-$0.69
5) Benefit Stay Don’t Stray 0.33oz, $30 CND-$0.91 (Nude)
6) Laura Mercier Eye Basics 0.25oz, $27 CND- $1.08 (Buff, Cotton, Eyebright, Flax, Linen, Peach, Wheat- Brown, pale yellow, pale blue, pearlized beige, light Ivory, Peach, pale brown)
7) NARS Smudge Proof Eyeshadow Base 0.26oz, $29 CND-$1.12
8) Mac Prep and Prime Eye 0.17oz, $20 CND-$1.18 (Light, Medium and Medium-Dark)
9) Per-fekt Beauty Eye Perfection Gel 0.3oz, $49.50 CND-$1.65 (Comes in clear, light, medium, dark- is also a brightener and puffiness reducer)
10) Kat Von D High Voltage Primer 0.12oz, $20 CND-$1.67 (Nude and Smoky)
11) Sephora Collection Tricks of the Trade Eye Primer 0.07oz, $16 CND- $2.29 (beige)
12) Tarte Lifted Natural Eye Primer with Firmitol 0.11oz, $26 CND (firming agent, transluscent)- $2.36
13) Smashbox Photo Finish Lid Primer In Warm Beige or Glimmering Nude 0.08oz, $23 CND-$2.88
14) Bare Essentials Bare Vitamins Prime Time Eyelid Primer 0.05oz, $20 CND- $4.00
15) Guerlain Ombre Eclat Eye Shadow Primer 0.08oz, $34 CND- $4.25


American
1) ELF eye Primer 0.15 oz, $3 USD- $0.20 Neutral that goes on clear
2) Urban Decay Eyeshadow Primer Potion XL 0.55oz, $23 USD- $0.42
3) Lorac behind the Scenes Eye Primer 0.47oz, $20 USD- 0.43, $26 CND- $0.55 (Sheer Ivory Beige)
4) Too Faced Shadow Insurance 0.35 oz, $17USD- $0.49
5) Urban Decay Eyeshadow Primer Potion Original, Sin, Eden 0.34oz, $18 USD- $0.53
6) Amazing Cosmetics Eye Shadow Primer 0.25oz, $16 USD-$0.64 (light and Dark)
7) Benefit Stay Don’t Stray 0.33oz, $24 USD- $0.73
8) NARS Smudge Proof Eyeshadow Base 0.26oz, $24 USD-$0.92
9) Laura Mercier Eye Basics 0.25oz, $24 USD- $0.96 (in Buff, Cotton, Eyebright, Flax, Linen, Peach, Wheat- Brown, pale yellow, pale blue, pearlized beige, light Ivory, Peach, pale brown)
10) Mac Prep and Prime Eye 0.17oz, $16.50 USD-$0.97 (Light, Medium and Medium-Dark)
11) ArtDeco Eyeshadow Base (Neutral colour, w and w/o Fragrance available) 0.16oz, $19.50 USD-$1.22
12) Kat Von D High Voltage Primer 0.12oz, $15 USD- $1.25, (Nude and Smoky)
13) Per-fekt Beauty Eye Perfection Gel 0.3oz, $45 USD- $1.50 (Comes in clear, light, medium, dark- is also a brightener and puffiness reducer)
14) Sephora Collection Tricks of the Trade Eye Primer 0.07oz, $12 USD-$1.71 (beige)
15) Tarte Lifted Natural Eye Primer with Firmitol 0.11oz, $20 USD- $1.82(firming agent, transluscent)
16) Smashbox Photo Finish Lid Primer In Warm Beige or Glimmering Nude 0.08oz, $20 USD- $2.50
17) Trish McEvoy Eye Base Essentials 0.09oz, $24 USD-$2.67 (Also a brightener, 5 skin colour shades)
18) Bare Essentials Bare Vitamins Prime Time Eyelid Primer 0.05oz, $16 USD-$3.20
19) Guerlain Ombre Eclat Eye Shadow Primer 0.08oz, $35 USD-$4.38

Pictures from Urban Decay Lorac Cosmetics and Too Faced Websites

Alice is Back! (For a little while anyways)

For those of you who loved Alice and Wonderland, but missed out on the Urban Decay Alice in Wonderland there still is a chance for you to pick one up if you live in the United States. Urban Decay is offering an Alice's Favorite Things collection for a whopping $211 USD. All hope is not lost though if you do like Urban Decay; because they certainly make it worth while with the sheer amount of other products they included.

Besides the 16 eyeshadow palette, the mini Sin Primer Potion and the two travel size 24/7 eyeliners in Burbon and Flipside there is also full sized:
- Honey Body Powder; a gold sparkling body powder with poof, that looks smells and tastes like Honey (They are designed to be edible)
- Eden Primer Potion; a matte yellow nude finish primer potion based off the original- despite being matte it has a lovely uplifting effect I found once sheered out on my skin when I swatched in store
- Heavy Metal Glitter Liner in Midnight Cowboy; A gold chunky glitter liner (I've never tried it, but by the size of the glitter in the picture I think this would have issues with fallout)
- Kirk Pocket Rocket Lipgloss; A sheer nude colour with an adorable picture of a guy named Kirk on the top. From one angle he's casually dress, from another he's in rather fetching blue underwear :D
- Razor Sharp Ultra Definition Setting Powder; A translucent powder that is Urban Decay's answer to a HD setting powder. It comes with a sponge attached to the lid.
- De-Slick in a tube; A clear matifying gel that is designed to control oil both under and over make-up.
- Big and Fatty Mascara; A black thickening mascara.

When the prices of all the products are added together (including the original price of the palette when it was first released) the worth of the kit comes to exactly $211 USD. Which means Urban Decay is selling everything to you for full price, which in my opinion is a bit stingy on behalf of the company.
All in all if you feel you must have the Alice in Wonderland palette and you like Urban Decay products, (which are usually nice quality) go for it. However, if you're someone like me who already has several shades in the palette as well as a setting powder, opened mascara etc., it's not really worth my time. (And even if I was interested there are some palettes being sold at or around the original price on ebay).
If you're interested to see the details click here for a link to Urban Decay's page:
Here!
Rating: 6/10