Monday, July 19, 2010

Mac Rodarte Collection Update

Due to large public outcry, Mac has decided to change the names of this collection. They've also stated they will be making a $100,000 donation to a charity which is known for helping women.
I am gladdened that they are doing something about the tasteless names, and are making a donation. However, I still think it's a mark against the company and I'm not likely to forget it. I also think they should have donated a minimum of $100,000 plus a high percentage from their sales from the collection. Mac is a huge company and 100k is nothing to them. I also would have liked to have been told which charity it is that the money is going to, and whether or not the charity is currently doing work in that area.
See below for the statements: (Statements taken from Temptalia's Blog Post)

" We understand that product names in the Mac Rodarte collection have offended our consumers and fans. This was never our intent and we are very sorry. We continue to listen carefully to the comments we have received and have the following plans to address concerns:
- We are committed to donating $100,000 to a non-profit organization that has proven, successful track-record helping women in need and that can directly improve the lives of women in Juarez in a meaningful way.
- We are changing the product names in the MAC Rodarte collection.
As we have done in the past , please be assured that we will communicate details regarding our progress in this matter."

Rodarte's statement:

" We recognize that the violence against women taking place in Juarez needs to be met with proactive action. We never intended to make light of this serious issue and we are truly sorry.
Helping to improve the conditions for women in Juares is a priority for us and we are thankful for all the comments calling attention to the urgency of addressing this situation."

I'm curious as to what Rodarte plans to do about this, especially as they came up with the original collection. Personally I'd like to see them make a donation (minimum) too.
So, I'm both glad there are people who have stepped up and embraced the cause- and enough of them to cause a huge company to do the right thing, but I'm still disappointed that this even occurred. 
Back to Beauty blogging now (and studying my but off).

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