Tarte touts this blush as 12-hour wear, and it does last much longer on me than all of my other powder blushes (Mac, Joe Fresh, Clinique), but not anywhere near 12 hours. More like 6.
You really don't need much which is a plus, only a slight brush across the powder to get enough colour for your cheeks.
|Finger Swatch (most true to colour)|
Would I buy this again? This is a really tough one. Part of me says yes as the colour is great and it does last more than my other powder blushes and looks great on, but the price is out of my normal price range. So my answer is a tentative yes, but I won't be getting more than one more shade from the range at most!